Event finding platform to connect patrons to businesses for community building

Event finding platform to connect patrons to businesses for community building

Problem Statement:

How might we create an avenue for patrons to reach activity businesses and local events to strengthen their community.

Problem Statement:

How might we create an avenue for patrons to reach activity businesses and local events to strengthen their community.

Problem Statement:

How might we create an avenue for patrons to reach activity businesses and local events to strengthen their community.

Interactive Design Project

Role: Product Designer, Researcher, Product Manager


Timeline: January 2025 - April 2025 (14 weeks)


Tools: Figma (design, FigJam, slides), Canva


Location: Ann Arbor, MI


Team: Team of one! Intro to Interactive Design Course


Device: mobile design

Role: Product Designer, Researcher, Product Manager


Timeline: January 2025 - April 2025 (14 weeks)


Tools: Figma (design, FigJam, slides), Canva


Location: Ann Arbor, MI


Team: Team of one! Intro to Interactive Design Course


Device: mobile design

Role: Product Designer, Researcher, Product Manager


Timeline: January 2025 - April 2025 (14 weeks)


Tools: Figma (design, FigJam, slides), Canva


Location: Ann Arbor, MI


Team: Team of one! Intro to Interactive Design Course


Device: mobile design

Bulletin

Bulletin

Motivations

Motivations

Moving to Ann Arbor, I wish there was something like Bulletin for me. There were so many opportunities and events happening that I discovered after the fact and was unsure where to go to engage with events. It was difficult trying to meet people outside of my program and I wanted a platform that would help me grow my network and community.

Build community through event exploration

Bulletin is app that connects patrons looking for events or business to support and engage with, and hosts seeking to promote their business

Build community through event exploration

Bulletin is app that connects patrons looking for events or business to support and engage with, and hosts seeking to promote their business

Patrons support hosts in more ways than one

Patrons have the ability to upload an event to this platform that they discover elsewhere. If they see a physical flyer or ad, they can share in on the host's behalf.

Patrons support hosts in more ways than one

Patrons have the ability to upload an event to this platform that they discover elsewhere. If they see a physical flyer or ad, they can share in on the host's behalf.

Plethora of events

Bulletin will feature an array of event types, which patrons can filter through. pottery store. Pop up shops, community book club ... There is something for everyone here

Plethora of events

Bulletin will feature an array of event types, which patrons can filter through. pottery store. Pop up shops, community book club ... There is something for everyone here

Build community through event exploration

  • Bulletin is app that connects patrons β€” those looking for events or business to support and engage with, and hosts β€” those seeking to promote their business or event.

Patrons support hosts in more ways than one


Patrons support hosts in more ways than one

  • Patrons have the ability to upload an event to this platform that they discover elsewhere. If they see a physical flyer or ad, they can share in on the host's behalf.

  • Hosts can verify the event, confirming all uploaded information is correct.

Plethora of events


  • Most importantly, the Bulletin will feature an array of event types, which patrons can easily filter through. Anything from pop up shops at a market, to sharing seasonal discounts at the neighborhood pottery store, even community club! There is something for everyone here.

Challenges

Challenges

  • This project was done completely independently. Although there were opportunities throughout the semester for structured feedback, I often needed to seek out additional feedback on my own.

  • Learning Figma was not part of the curriculum so figuring out how to create high-fidelity prototypes during the semester both challenging and enjoyable. Despite the learning curve, I was able to adapt quickly!

Investigating the Current Market

Competitive
Analysis

Key Insights πŸ”Ž

Maintain compatibility with major sites

  • I am now considering being able to book externally through my site to be more compatible with pltforms like Eventbrite.

Exposure to a wide range of events

  • Bulletin should serve as a unified, go to place to learn about large cross section of events happening across the city.

Bulletin board mental model

  • This platform would serve as a place to learn about events with information of where to find more information

  • Less like S'more (users sharing experiences) but I want it to have space for established businesses as well.

Understanding the Key User Groups

Understanding the
Key User Groups

Interview Analysis 🧐

Interview Analysis 🧐

Need to simplify event finding process

  • Currently, users are exhausted with the sheer number of sites used to find one event.

Streamlined platform for users with diverse interests.

  • They had diverse interests so they utilize different websites/apps for different events, which could be streamlined.

    β€œsometimes, you may feel as though it's taking too much work to find a place, or like an event to go to with when using like Eventbrite or Ticket Master”

Community engagement

  • Knowing what your friends and close community members are doing would increase the turn out of my interviewees.

  • Having access to that information would be beneficial both for the businesses and communities.

    β€œIt definitely helps when I also know somebody else going to that, because I think part. You know. I'm an ambivert, so I can socialize. But sometimes I don't want to.”

Solidifying the User Flows

Hosts interactions:

  • Host pages are allowed to access the patron flow, and create new and verify events posted by patrons.

Patrons interactions:

  • For the patron, they are able to register, share, and save events.

  • They can also add events on behalf of a host, and either post unverified by the host, or wait for verification.

Usability
Testing

Usability
Testing

Key Insights πŸ”Ž

Not a total fail!

  • Users were able to navigate to key features of the prototype

  • Filtering function positively impacted understanding of event verification

Certain parts of the interface caused confusion for testers

  • Inconsistencies with icon locations confused users

  • The checkout process was unclear, leaving users unsure about event registration

Need more features to improve verification guidance

  • Make the verification process more intuitive

  • Currently only made clear after patrons try to add events

Usability Testing

Key Insights πŸ”Ž

Icon Mismatch

Users reported that add to cart icons and the location of close tab icon led to hesistance and frustration

Mental Model Alignment

Changing icons to match user mental models and consistant alignment

Unclear Verifications

Unclear how an event is verified or remains unverified until trying to add an event

More Intuitive Design

Prompting the user earlier about their ability to add an event and interact with hosts

Not a total fail!

  • Users were able to navigate to key features of the prototype

  • Filtering function positively impacted understanding of event verification

Design Rationale

Why have an external checkout?

  • This page is still internal to the site

  • Bulletin serves as a middle point to connect users, not a only a place to host events

  • Profile information from user would autofill into this page as well

Will patrons really add events for hosts?

  • When testing this feature, I received a positive reaction to this from the host!

  • Patron testing participants said that the autofill feature would make them more inclined to use

Future Iterations

Stronger focus on secondary persona

  • I would want to reach out to more host patrons to ensure this interface serves them as intended.

More friends features

  • I would want to display and flesh out more of the community aspect. Parts are seen with tags to show friends who have registered for events, but more interactions would solidify this feature.

Takeaways

This project was done completely independently. There were times in class throughout the semester for structured feedback but a lot of the feedback I had to source on my own. Learning Figma was not part of the curriculum so a figuring out how to make high fidelity prototypes throughout the semester was a lot of fun, but came with a learning curve. Nevertheless, I was able to adapt quickly! I was able to continue working on this project during the summer, applying new Figma knowledge!

TOLANI SMITH

πŸ’¬ Let's chat:

🌐 LinkedIn

πŸ“§ tolanism@umich.edu

Β© Tolani Smith

TOLANI SMITH

πŸ’¬ Let's chat:

🌐 LinkedIn

πŸ“§ tolanism@umich.edu

Β© Tolani Smith

TOLANI SMITH

πŸ’¬ Let's chat:

🌐 LinkedIn

πŸ“§ tolanism@umich.edu

Β© Tolani Smith 2026